Creating Patient Advocates

Rounding out our focus on marketing, Dr. Greg Berlet discusses his strategies of cultivating doctor-to-patient relationships so that the individuals served by your practice are more inclined to spread the word about your business. Building that rapport with patients is vital in order to turn them into advocates of your practice – a patient who…

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Physician Liaison Programs

Diving back into the topic introduced last week, Dr. Chris Milkie talks about the ins and outs of crafting a physician liaison program within your practice. Creating an effective physician liaison position can be one of the most potent marketing strategies, as it keeps you top of mind in the consciousness of other doctors in…

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The Worth of Physician Referrals

This week Dr. Matthew Dairman rejoins us as we switch gears from online marketing tools back to offline strategies. In previous segments we’ve discussed how building a relationship with your community and promoting patient referrals is paramount to the long-term success of your practice. However, putting in the extra effort to earn consistent referrals from…

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Advanced SEO (Google AdWords)

Dr. Richard Perez returns this week to provide us with a look at ways to improve your practice’s SEO. Enhancing your website’s search engine optimization is now easier than ever with the availability of tools like Google AdWords. Making sure that you are fluent in a variety of web presence modalities such as Google AdWords…

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Facebook Ads

This week, Dr. Richard Perez discusses the ins and outs of optimizing Facebook to channel more potential patients toward the website of your practice. A solid web presence is key nowadays for your community to find you and learn more about the services you can offer them. Making sure that your practice uses Facebook effectively…

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External Marketing

Dr. Chris Milkie returns us to the topic of marketing this week with a focus on External Marketing. This content works in tandem with the Internal Marketing methods discussed in weeks prior. How does External Marketing differ from Internal Marketing? Does your practice need both in order to succeed as a business? Consider these questions…

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Social Media

This week Dr. Terry Philbin goes over the ins and outs of social media. Why is it important? Does your practice spend enough time managing it’s social media presence? These are just some of the questions you need to consider when evaluating how you’ll choose to implement social media as part of your online platform.…

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Internal Marketing

In this week’s video, Dr. Chris Milkie addresses how critical internal marketing can be to the success of your practice. Internal marketing is all about cultivating a relationship with the patients you already serve. The focus here is to make sure that when members of your community need a podiatrist, your practice is the first…

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Patient Referrals Over Physician Referrals

This week Dr. Matthew Dairman discusses the importance of patient referrals and how delivering great service to your community will drive more business to your practice. When your patients are enthusiastic about the care you provide, they will be happy to spread the word. Patient referrals are a marketing strategy in their own right, which…

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Marketing ROI

In this week’s video, Dr. Lowell Weil Jr. discusses various methods used at the Weil Foot & Ankle Institute to measure the effectiveness of their marketing strategies. Including one neat tactic you can implement in your practice today. Learning how to gauge the return on investment of your marketing is critical to the overall success…

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