Engaging In Your Practice

In our posts the last two weeks, we heard from Dr. Lowell Weil Sr as he and I talked about the state of the medical industry and the trajectory we may be headed as healthcare providers. In the face of certain challenges it can be easy for many podiatrists to get worn-down and experience overwhelm,…

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Interview with Dr. Weil Sr (pt. 2)

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We’re back this week with the conclusion of this two-part interview with my father, Dr. Lowell Weil Sr as he and I discuss the challenges that lie in store for private practices and the healthcare industry. If you missed part one of our chat, you can check it out here. Dr. Weil Sr weighs in…

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Interview with Dr. Weil Sr (pt. 1)

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This week we’re mixing things up! Stepping away from our normal video newsletter format, our next couple posts will contain a two-part interview between myself and my father Dr. Lowell Weil Sr. as I ask for his insight into running a practice, dealing with hurdles in the healthcare system, and adapting to the ever-changing landscape…

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Creating Patient Advocates

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Rounding out our focus on marketing, Dr. Greg Berlet discusses his strategies of cultivating doctor-to-patient relationships so that the individuals served by your practice are more inclined to spread the word about your business. Building that rapport with patients is vital in order to turn them into advocates of your practice – a patient who…

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Physician Liaison Programs

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Diving back into the topic introduced last week, Dr. Chris Milkie talks about the ins and outs of crafting a physician liaison program within your practice. Creating an effective physician liaison position can be one of the most potent marketing strategies, as it keeps you top of mind in the consciousness of other doctors in…

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The Worth of Physician Referrals

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This week Dr. Matthew Dairman rejoins us as we switch gears from online marketing tools back to offline strategies. In previous segments we’ve discussed how building a relationship with your community and promoting patient referrals is paramount to the long-term success of your practice. However, putting in the extra effort to earn consistent referrals from…

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Advanced SEO (Google AdWords)

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Dr. Richard Perez returns this week to provide us with a look at ways to improve your practice’s SEO. Enhancing your website’s search engine optimization is now easier than ever with the availability of tools like Google AdWords. Making sure that you are fluent in a variety of web presence modalities such as Google AdWords…

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Facebook Ads

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This week, Dr. Richard Perez discusses the ins and outs of optimizing Facebook to channel more potential patients toward the website of your practice. A solid web presence is key nowadays for your community to find you and learn more about the services you can offer them. Making sure that your practice uses Facebook effectively…

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External Marketing

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Dr. Chris Milkie returns us to the topic of marketing this week with a focus on External Marketing. This content works in tandem with the Internal Marketing methods discussed in weeks prior. How does External Marketing differ from Internal Marketing? Does your practice need both in order to succeed as a business? Consider these questions…

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Social Media

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This week Dr. Terry Philbin goes over the ins and outs of social media. Why is it important? Does your practice spend enough time managing it’s social media presence? These are just some of the questions you need to consider when evaluating how you’ll choose to implement social media as part of your online platform.…

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