Rounding out our focus on marketing, Dr. Greg Berlet discusses his strategies of cultivating doctor-to-patient relationships so that the individuals served by your practice are more inclined to spread the word about your business. Building that rapport with patients is vital in order to turn them into advocates of your practice – a patient who feels secure in the care they’re receiving is not only more likely to recommend your practice to friends and family, but also to their own primary physicians.
Dr. Berlet not only covers ways in which you can interact with your patient to encourage their becoming an advocate on your behalf, but also touches on the more nuanced aspects of such a relationship and how to establish boundaries that prevent you from being overtaxed.
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